As someone with over 30 years of experience in the business and corporate world, especially in the mining and resources sectors, I’ve seen firsthand how important video content can be for a company. Whether it’s for training, marketing, or internal communication, video is a powerful tool. But back in the day, creating professional videos wasn’t as easy—or as affordable—as it is today.

When I thought “a video is the answer here”, the options were limited. Traditional video production meant hiring expensive production companies and dealing with film crews. These weren’t just costly—they were also time-consuming. I had to coordinate schedules, organise a site visit for people who may have never been to an operational mine site before.  Then approve scripts, and wait through multiple rounds of edits. Not to mention, finding willing participants within the company to be on camera was always a challenge. People were often hesitant, worried about how they’d come across, or simply didn’t want to be involved. And when you did find someone willing, there was no guarantee they’d stick around or be available when you needed them for future videos.

On top of that, the process was rigid. Once a video was shot, making changes or updates was a hassle. If a script needed tweaking or a new process had to be showcased, we were back to square one—rescheduling, reshooting, and racking up more costs.

But what if there had been a more flexible, cost-effective solution back then? Enter AI video creation—something that would have revolutionized the way we produced videos for those initiatives.

With AI video, the need for expensive production companies and film crews is a thing of the past. Now, businesses can create high-quality, professional videos without breaking the bank. AI-generated content allows for customization at a fraction of the cost of traditional methods. Whether you need a company presentation video, training content, or a marketing campaign, AI video solutions offer the flexibility to create, edit, and update videos quickly and easily.

Another significant advantage is the ability to create videos without needing to find willing participants. AI avatars can represent your company in a polished and professional manner, without the need for real-life models. These avatars can be customized to fit your brand and can deliver your message consistently, every time. Plus, with the ability to edit and update videos as needed, you’re never stuck with outdated content.

Looking back, I wish I had access to these AI video solutions during my corporate career. It would have saved time, reduced costs, and eliminated the stress of coordinating with traditional video production companies. Now, businesses of all sizes can take advantage of this technology, making video creation accessible and efficient.

If you’re looking to create videos for your company—whether for internal use or external marketing—consider exploring AI video options. It’s a game-changer that offers the quality, flexibility, and affordability that traditional video production simply can’t match.

In today’s fast-paced business world, staying ahead means embracing new technologies. AI video creation is one of those innovations that can help your business communicate more effectively and efficiently, without the headaches of the past.